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20121201
20121231
Search Results 0 to 12 of about 13 (some duplicates have been removed)
connecting with consumers. >> a branding and advertisingme. steve welcome to the program. >> you were the among the firsto corporate america. what opportunity lie in that bridge. >> well i learned very earlyfroy that there was tremendous affinity amongst young adults and they would gather from different back grounds and graces and rewill i g religionsd music they would all come together. i felt it would be like a very good platform for fortune 500 companies to market their products. >> what greeting did you havewht gap? greeting? well it was tough in the beginning, tom. you are basically trying to get a company of a large organization who was used to marketing a certain way to deal with a shipment. shipment -- shift. a cultural shift. my biggest allies was when these ceo's had teenagers in their household. the teenagers would be list ening to music or partaking in something that the parents didn't ugs and the ugs ug underd an affinity for. it was a lot of corporations that were suffering because they could not get the next generation to adapt and partake in their product offering. >>
. >> tom: steve, which brand benefits the most from odd pairing, discount target to the high-end luxury neiman marcus? >> i think it is sort of a complicated analysis. i think for target, it is all win. from target's perspective, sales will be quite good. you look at the average target customer -- neiman marcus brands are often inaccessible to these folks. the chance to go to target and get some of the higher-end products i think will be very attractive and draw a lot of excitement to the store, and draw a heck of a lot of traffic for them. i think also in terms of branding, target is going to make out very well here. neiman marcus, the association consumers have are up-scale, prestigious, and so forth. for target, one of their most important marketing objectives is to be perceived as a little above walmart and k-mart and so on. by target having this partnership, they can leverage the associations that neiman marcus has developed. >> tom: does neiman marcus then lose something here in this relationship? >> neiman marcus, i think their core goal is sales. they have 40 stores, and target
change dramatically. >> susie: steve, to what extent are the ups and downs impacting your business day to day. >> i think people are holding back on making captain investments. i see that particularly in the building side. from m stdpoit, i continue to invest around the world. i'll invest to make sure i'm buying the strategies we laid up for the next three years. the question is what it will do, depending on what the outcome is, how is it going to alter my strategies if the out come is different than i thought. >> susie: higher taxes is going to be a part of any deal. >> right. >> susie: are you open to higher taxes? how does it impact your business? >> i'm open to it. but i'm concerned and i don't want to be uncompetitive. i've got to make sure whater tax structu works, i'm more concerned about how it impacts my ability to do business around the world. am i disadvantaged against other nations or benefit from other nations' tax structures. >> susie: you told analysts today that johnson controls is going to post higher earnings and sales in 2013. but if for some reason these negotiation
. oranges are just really popular right now, too. >> i started off with. >> mike: steve devoe is chairman and c.e.o. of the 66-year-old company. he does not paint a pretty picture of what they and every other paint manufacturer has been through over the last couple years. what he does do is point out why kelly moore fared better than most. first, history. they have it. started in 1946 by bill kelly and william e. moore, the goal was simple: make a quality paint that professionals would be proud to use. and second, understand that those professionals are not only your customers but your partners. what a concept! quality and loyalty trump chasing the market down. >> what we stay focused on was number one what we're known for, which is quality. we know who our customers are and we never took our eyes off that. we became a real strong partner with them over the couple years that the downturn hurt us all. >> reporter: kelly moore even set up classes, tutorials for small business owners, customers, to teach them how to survive tough times and it looked for bigger markets. a western regional pla
Search Results 0 to 12 of about 13 (some duplicates have been removed)